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Call Home
(1990)

Transpositions exhibition
billboards along the Skytrain
rapid transit system in Vancouver, Canada

Installed as public billboards along the Skytrain rapid transit route, Call Home took, as a departure, recent advertising strategies which used dense columns of copy on public announcements in the London tube.

Commuters waiting on the platform in Vancouver could read Call Home’s interweaving texts as alternating dialogues or as a single conversation. Similarly the image could be seen as independent overlays or a single conceit, in relation to one, or the other, or both of the texts, allowing the viewer to play with the implications between the components or, perhaps the next day, to read the billboard as a single gestalt.